Local SEO for dentists: filling the appointment book
Local SEO for dentists explained: the listing fields that matter, how reviews work for a practice, and which treatments deserve their own page.
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Digital Marketing Blog.
Writing from the team on search, paid media, and the work of getting a brand off the ground. Everything we publish lives here.
141 articles · page 1 of 6
How SEO pricing works, and what changes the number
SEO pricing explained without a price list: the four models agencies use, what genuinely changes the cost, and the questions to ask before signing anything.
Choosing email marketing tools without regret
Email marketing tools compared by the jobs they do, how they bill you, what a trial should prove, and when changing platform is not worth the trouble.
Choosing marketing numbers that change decisions
How to choose key performance indicators that change decisions instead of filling a dashboard, and which popular marketing metrics quietly mislead.
Small business local SEO when you have almost no time
Local SEO for small business owners with no spare hours: the few things that move results, in order, and everything you can safely ignore.
Which SEO tools are worth paying for
Which SEO tools actually earn their cost: the free ones that answer most questions, what paid crawlers and keyword tools add, and the traps to avoid.
Designing an email that works everywhere
Email design that survives real inboxes: one column layouts, dark mode, hidden images, buttons that work on a phone, and how to test before you send.
Mapping a customer journey you can act on
How to map a customer journey without producing a wall chart nobody uses: the stages that matter, where people drop out, and what to fix first.
Local landing pages that are not thin content
How to write local landing pages worth ranking: what belongs on one, when a town deserves its own page, and the template trap that ruins them.
Duplicate content: what it is and what it is not
Duplicate content explained calmly: there is no penalty, what actually happens instead, the four common causes on a normal site, and how to fix each one.
Transactional emails, the ones everybody opens
Transactional emails are the messages people actually read. What belongs in a receipt, how to keep them arriving, and how much promotion they can carry.
Choosing marketing channels without spreading too thin
How to choose marketing channels that suit your business, how many to run at once, and how to tell an underperforming channel from a neglected one.
Multi location SEO without twelve separate headaches
Multi location SEO explained: one listing per branch, one page per branch, and the shared work that stops twelve locations becoming twelve projects.
The SEO mistakes that cost the most
The SEO mistakes that actually cost traffic: changing addresses without redirects, chasing the wrong phrases, thin pages at volume, and stopping too early.
Drip campaigns, and how they differ from broadcasts
Drip campaigns send emails when a reader acts, while broadcasts go to everybody at once. Here is when each one earns its place, and when it does not.
Brand awareness, measured rather than assumed
Brand awareness explained for performance marketers: what it actually buys you, how to measure it without guessing, and when it deserves budget.
Running a service area business without a shopfront
How a service area business should set up its listing, choose a radius, and rank locally when customers never visit the address on file.
Crawling and indexing: why your page is not in Google
Crawling and indexing explained: the difference between the two, the six reasons a page never appears, and how to read the Search Console report properly.
Voice search, and who it really matters for
Voice search explained in plain terms: what it really is, which businesses it helps, what earns the spoken answer, and what is not worth paying for.
Newsletters people look forward to receiving
Email newsletters that people open by choice: what to put inside, how often to send, who should be on the list, and when not to bother at all.
Defining a target audience you can actually reach
How to define a target audience that improves campaigns rather than decorating a slide: where the evidence comes from, and how narrow is too narrow.
Schema markup for a local business, in plain English
Local business schema explained without the code: what it tells a search engine, which fields matter, and the mistakes that make it worthless.
Small business SEO when you have no time and no budget
Small business SEO for owners doing it alone: the few things that actually move the needle, what to ignore, and an order of work that fits one hour a week.
Reading AI search traffic in your reports
AI search traffic hides in referral and direct. Here is how to find it, group it, measure it honestly, and report what it is really worth.