Building an email marketing strategy that holds up
An email marketing strategy that holds up: who you write to, what you send, how often it lands, and the checks that stop a list going stale.
Journal
Blog.
Writing from the team on search, paid media, and the work of getting a brand off the ground. Everything we publish lives here.
51 articles · page 1 of 3
How Google Ads works, in plain English
Google Ads explained without jargon: how the auction decides who appears, what you actually pay, and the settings that waste most of a new budget.
Google Business Profile: the fields that actually matter
A practical guide to your Google Business Profile: choosing the right category, which fields move the map results, and what gets a listing suspended.
How to do keyword research
A practical keyword research method: how to find the phrases customers really use, read search intent, and judge whether a phrase is worth chasing.
Web and mobile app development: a plain guide
Web and mobile app development explained for the person paying: what to build first, how a project runs, what drives the cost, and when to build nothing.
What is generative engine optimization?
Generative engine optimization explained in plain English: what it is, how AI answers pick their sources, what to change on your pages, and what to ignore.
What is email marketing?
Email marketing explained in plain English: what it is, how the list works, what to measure, and when it is the wrong channel for the job.
What is performance marketing?
Performance marketing explained without jargon: what it is, which channels count, how results are measured, and where it stops being the right approach.
What is local SEO?
Local SEO explained plainly: how the map results are decided, what actually moves them, and the order of work for a business that serves an area.
What is search engine optimization?
Search engine optimization explained without jargon: what it is, how search engines decide, what the work involves, and how long it takes to see results.
How to Use AI for Technical SEO Effectively
As artificial intelligence (AI) becomes more integrated into digital marketing, its role in technical SEO is increasingly prominent. Technical SEO focuses on optimizing the...
10 Effective Strategies to Maximize Your PPC Campaigns
Pay-per-click (PPC) advertising remains a cornerstone of digital marketing, offering the ability to drive highly targeted traffic to your website. However, achieving optimal...
Master Brand Style Guides – Boost Your Brand’s Identity
In a world saturated with businesses vying for consumer attention, establishing a distinct and consistent brand identity is crucial. Much like individuals have unique...
Google Search Fixes Issues with Site Names Not Appearing for Internal Pages
Google has been on a continual journey to refine the display of site names in its search results, addressing various challenges that have arisen since…
Measuring Success: Analyzing the Performance of Your Business Marketing
In the dynamic realm of business, the adage “what gets measured gets managed” has never been more relevant, especially in the context of marketing. As…
The Future of Digital Marketing: Trends to Watch in 2024
As we move through 2024, the digital marketing landscape continues to evolve at an unprecedented pace, driven by advancements in technology and changes in consumer…
How to Recover From Google March 2024 Update?
In March 2024, Google rolled out a significant core algorithm update aimed at reducing low-quality and AI-generated content cluttering search results. If your website has…
SEO Checklist 2024- Strategies to Boost Your Rankings
As we step into 2024, the landscape of Search Engine Optimization (SEO) continues to evolve, but the core principles remain steadfast. To keep up with…
How to Write an Effective Business Proposal
Crafting an effective business proposal is a vital skill for securing new clients and expanding your business. A well-designed proposal persuades a prospective client that…
What a TikTok Ban Means for Marketers
In a move that has captured the attention of the digital marketing world, the United States House of Representatives recently passed the Protecting Americans from…
A New Way to Automate your Google Ads Management
In the fast-paced world of digital marketing, staying ahead of the curve is paramount. Google, understanding the evolving needs of advertisers, has recently introduced...
The Death Of Cookies: What’s Next For Digital Marketing?
The digital marketing landscape is on the cusp of a monumental shift with the gradual phasing out of third-party cookies, a staple of online advertising…
Everything You Need to Know About the Proposed TikTok Ban
The United States House of Representatives took a significant step towards imposing a potential ban on TikTok, the popular social media platform, on Wednesday. With…
Curious about the future of Google Ads in 2024?
As 2024 unfolds, the digital marketing landscape is already experiencing transformative shifts, particularly within the Google Ads domain. This year is set to redefine the…