Capability · 03 of six

Local SEO.

Maps, listings and reviews worked as a pipeline, so the searches happening a mile from your door end at your door.

Local search is a different problem from national search. The person searching is usually close by, often on a phone, and frequently ready to act now. Winning it is less about a long article and more about being present, consistent and credible in the places a map result is built from.

What the work involves

• Google Business Profile

  Claiming, verifying and maintaining the profile properly: categories, services, hours, photos and the questions people ask on it. It is the single largest factor in whether you appear in a map result.

• Listings and consistency

  Your name, address and phone number made identical everywhere they appear. Inconsistency across directories is one of the most common and most fixable reasons a local business underperforms.

• Reviews as a pipeline

  A repeatable way to ask for reviews and to respond to them, rather than a scramble after a bad one. Reviews affect both the ranking and the decision the reader makes next.

• Location pages

  Pages built for each place you actually serve, with reasons to exist beyond a swapped town name. Thin duplicated location pages are a liability rather than an asset.

• Local measurement

  Tracking that separates map results from ordinary listings, plus the calls and direction requests that a local search really produces.

How an engagement runs

The same sequence every time, so you always know where the work is and what happens next.

1. Stage 01

   Pre-flight

   We read the account, the analytics and the market before a budget moves. You get the starting position in writing, so there is something to measure against later.

2. Stage 02

   Ignition

   Tracking first, then creative, then spend. Nothing goes live until we can see what it did, because a campaign you cannot measure is a campaign you cannot improve.

3. Stage 03

   Climb

   Weekly iteration against the one number you told us has to move. What is working gets more budget, what is not gets cut, and you see both.

4. Stage 04

   Orbit

   Once the cost per outcome is stable we scale it and hold it there. Reporting stays monthly, plain English, no vanity metrics.