Capability · 04 of six

AI Search: GEO and AEO.

Generative and answer engine optimization, so you are the source an assistant quotes when nobody clicks a blue link.

A growing share of searches now end in an answer rather than a list of links. When an assistant answers, being on page one matters far less than being the source it draws from. The discipline is newer than search optimisation but the underlying question is an old one: is this site the most credible, clearest, most machine-readable answer available.

What the work involves

• Entities and structured data

  Making the site describe itself in a form a machine can read without inference: who you are, what you sell, where you operate and how it all connects.

• Content shaped to be quoted

  Answering the actual question early and plainly, so a passage can be lifted and attributed. Copy written to be skimmed by a person is often the wrong shape for this.

• Source credibility

  Assistants lean on sources that other credible sources already reference. That work overlaps with search optimisation, and it is the part that cannot be shortcut.

• Coverage of the real questions

  Mapping the questions people ask about your category, including the comparisons and objections, rather than only the terms with obvious search volume.

• Monitoring the answers

  Checking what assistants actually say about you and your competitors, because this is a moving target and an assumption made last quarter may already be wrong.

How an engagement runs

The same sequence every time, so you always know where the work is and what happens next.

1. Stage 01

   Pre-flight

   We read the account, the analytics and the market before a budget moves. You get the starting position in writing, so there is something to measure against later.

2. Stage 02

   Ignition

   Tracking first, then creative, then spend. Nothing goes live until we can see what it did, because a campaign you cannot measure is a campaign you cannot improve.

3. Stage 03

   Climb

   Weekly iteration against the one number you told us has to move. What is working gets more budget, what is not gets cut, and you see both.

4. Stage 04

   Orbit

   Once the cost per outcome is stable we scale it and hold it there. Reporting stays monthly, plain English, no vanity metrics.