Capability · 05 of six

Web and App Development.

Fast, accessible builds for web and mobile, instrumented from day one. Speed is a conversion lever, so we treat it as one.

A site is where every other channel sends people, so its speed and clarity set the ceiling for everything else you spend. We build for that: fast, accessible, measurable from the first day, and straightforward for your own team to run once it is live.

What the work involves

• Build

  Marketing sites, ecommerce, booking and portal work, on a platform chosen for what you need to do afterwards rather than for what is quickest to stand up.

• Speed

  Performance treated as a conversion lever rather than a technical nicety, because it is one, and because search engines read it too.

• Accessibility

  Built so it can be used with a keyboard, a screen reader and a small screen. It widens who can buy from you and it is far cheaper done during the build than after it.

• Instrumented from day one

  Analytics and conversion tracking wired in as the site is built, not bolted on later when somebody asks where the leads came from.

• Handover and care

  Your team gets a site they can edit without a developer, and we stay available for the things that genuinely need one.

How an engagement runs

The same sequence every time, so you always know where the work is and what happens next.

1. Stage 01

   Pre-flight

   We read the account, the analytics and the market before a budget moves. You get the starting position in writing, so there is something to measure against later.

2. Stage 02

   Ignition

   Tracking first, then creative, then spend. Nothing goes live until we can see what it did, because a campaign you cannot measure is a campaign you cannot improve.

3. Stage 03

   Climb

   Weekly iteration against the one number you told us has to move. What is working gets more budget, what is not gets cut, and you see both.

4. Stage 04

   Orbit

   Once the cost per outcome is stable we scale it and hold it there. Reporting stays monthly, plain English, no vanity metrics.

Selected work

Spend and volumes are rounded down, and cost per result is rounded up, so no figure here reads better than the account actually performed.

• World Marketing Summit

  Global

  An international platform for sustainable marketing and global business collaboration. WordPress, multilingual with WPML, built around webinar and event registration at scale.

• OctaDeals

  Pakistan

  A discount search engine for the Pakistani market, and Octatude’s own product. React, Django and PostgreSQL, with AI assisted search, Urdu and English, mobile first.

• Healthcare transportation service

  United States

  Non emergency medical transport, booked online. WordPress, accessibility led for elderly and disabled users, with careful handling of personal data.

See the rest of the work and the numbers.