Capability · 02 of six

Search Engine Optimization.

Technical foundations, content that earns the click, and rankings built to survive an algorithm update.

Search is the traffic you do not rent. Paid media stops the day the budget stops; a page that earns its position keeps working, which is also why it takes longer to build. The work is unglamorous and cumulative: fix what is broken, publish what deserves to rank, and earn the references that make a search engine trust the site.

What the work involves

• Technical foundations

  Crawling, indexing, site structure, speed and the errors that quietly hold a site back. This comes first because content cannot rank on pages a search engine struggles to read.

• On-page optimisation

  Titles, headings, internal linking and the structure of each page, so the subject of a page is unambiguous to a reader and to a crawler.

• Content that earns the click

  Research into what people actually search for, then pages written to answer it properly. Ranking is the halfway point; the click and what happens after it are the job.

• Off-page and authority

  Earning references from places that already have standing in your field. Slower than buying links and the only version that survives an algorithm update.

• Measurement

  Rankings, traffic and what that traffic did once it arrived, reported monthly. Position on its own is not a result.

How an engagement runs

The same sequence every time, so you always know where the work is and what happens next.

1. Stage 01

   Pre-flight

   We read the account, the analytics and the market before a budget moves. You get the starting position in writing, so there is something to measure against later.

2. Stage 02

   Ignition

   Tracking first, then creative, then spend. Nothing goes live until we can see what it did, because a campaign you cannot measure is a campaign you cannot improve.

3. Stage 03

   Climb

   Weekly iteration against the one number you told us has to move. What is working gets more budget, what is not gets cut, and you see both.

4. Stage 04

   Orbit

   Once the cost per outcome is stable we scale it and hold it there. Reporting stays monthly, plain English, no vanity metrics.

Selected work

Spend and volumes are rounded down, and cost per result is rounded up, so no figure here reads better than the account actually performed.

• Electric bike retailer

  United States

  Organic traffic from 5.8k to 8.7k in 30 days Audit, keyword research, rewritten metadata and articles, and a rebuilt anchor text strategy.

• Car lift manufacturer

  United States

  Organic traffic from 2.1k to 5.2k in 90 days Full audit after a sustained decline, then corrected on-page structure and a rebuilt link profile.

• Travel and tourism

  United Kingdom

  515% increase in organic traffic Technical fixes, schema markup, re-optimised articles, guest posts and local search work.

See the rest of the work and the numbers.