Technical SEO: the foundations that decide everything else
Technical SEO without the jargon: crawling, indexing, speed, mobile and duplicate addresses, and how to tell which one is actually holding your site back.
Journal
Blog.
Writing from the team on search, paid media, and the work of getting a brand off the ground. Everything we publish lives here.
108 articles · page 3 of 5
Mobile app development from idea to store
Mobile app development in plain English: deciding if you need an app, scoping a first release, picking a platform, store review, and life after launch.
How AI overviews change the click
AI overviews answer the question above the results, so some searches stop there. Here is what really changes, which pages lose, and what to fix first.
Email list building without buying a list
Email list building that holds up: the offers people sign up for, where the form belongs, why confirmation pays, and the shortcuts to avoid.
Pay per click explained for the person paying
Pay per click advertising explained: how the model works, what decides your cost, when it suits a business and when it quietly stops paying.
Google reviews: how to ask, and what to do about bad ones
Getting Google reviews without breaking any rules: when to ask, what to say, how to reply to a bad one, and why a steady trickle beats a sudden burst.
On page SEO: what to change and why
On page SEO explained in order of impact: titles, headings, the opening paragraph, images and internal links, with the reason each one matters to a reader.
Custom web development, and when it pays
Custom web development explained plainly: when a bespoke build pays for itself, when a template is the smarter buy, and what really drives the cost.
Answer engine optimization, in plain terms
Answer engine optimization explained in plain terms: how a machine picks the page it quotes, what to change first, and when it is not worth it.
Building an email marketing strategy that holds up
An email marketing strategy that holds up: who you write to, what you send, how often it lands, and the checks that stop a list going stale.
How Google Ads works, in plain English
Google Ads explained without jargon: how the auction decides who appears, what you actually pay, and the settings that waste most of a new budget.
Google Business Profile: the fields that actually matter
A practical guide to your Google Business Profile: choosing the right category, which fields move the map results, and what gets a listing suspended.
How to do keyword research
A practical keyword research method: how to find the phrases customers really use, read search intent, and judge whether a phrase is worth chasing.
Web and mobile app development: a plain guide
Web and mobile app development explained for the person paying: what to build first, how a project runs, what drives the cost, and when to build nothing.
What is generative engine optimization?
Generative engine optimization explained in plain English: what it is, how AI answers pick their sources, what to change on your pages, and what to ignore.
What is email marketing?
Email marketing explained in plain English: what it is, how the list works, what to measure, and when it is the wrong channel for the job.
What is performance marketing?
Performance marketing explained without jargon: what it is, which channels count, how results are measured, and where it stops being the right approach.
What is local SEO?
Local SEO explained plainly: how the map results are decided, what actually moves them, and the order of work for a business that serves an area.
What is search engine optimization?
Search engine optimization explained without jargon: what it is, how search engines decide, what the work involves, and how long it takes to see results.
How to Use AI for Technical SEO Effectively
As artificial intelligence (AI) becomes more integrated into digital marketing, its role in technical SEO is increasingly prominent. Technical SEO focuses on optimizing the...
10 Effective Strategies to Maximize Your PPC Campaigns
Pay-per-click (PPC) advertising remains a cornerstone of digital marketing, offering the ability to drive highly targeted traffic to your website. However, achieving optimal...
Master Brand Style Guides – Boost Your Brand’s Identity
In a world saturated with businesses vying for consumer attention, establishing a distinct and consistent brand identity is crucial. Much like individuals have unique...
Google Search Fixes Issues with Site Names Not Appearing for Internal Pages
Google has been on a continual journey to refine the display of site names in its search results, addressing various challenges that have arisen since…
Measuring Success: Analyzing the Performance of Your Business Marketing
In the dynamic realm of business, the adage “what gets measured gets managed” has never been more relevant, especially in the context of marketing. As…