# Portfolio

> Paid media, search, web development and brand work, reported by industry and market.

A client is named only where that client gave permission. Everything else is described by industry and market, with no name and no web address. Money and volumes are rounded down and costs per result rounded up, so every figure under-claims rather than flatters.

## Published work

- **Paid media, Home services, United States.** Meta Ads, $4,420 spend, 173 leads, $25.60 per lead. Instant Forms
- **Paid media, Transportation, hauler services, United States.** Meta Ads, $14,900 spend, 5,590 leads, $2.70 per lead. Instant Forms
- **Paid media, Fashion and apparel, ecommerce, Germany.** Meta Ads, €24,300 spend, 1,710 orders, €14.20 per order, 4.7x return. Catalog, storefront, carousel, video views
- **Paid media, Hiring and staff augmentation, United Kingdom.** Google Ads, £69,200 spend, 6,070 leads, £11.40 per lead. Search, Performance Max
- **Paid media, Ecommerce, automotive, United States.** Google Ads, $321,000 spend, 63,700 orders, $5.10 per order. Search, Performance Max, Display
- **Paid media, Automobile and machinery, United States.** Google Ads, $82,700 spend, 906 leads, $91.20 per lead. Search, Performance Max, Display
- **Paid media, Home services, Pakistan.** Google Ads, £42,200 spend, 8,350 leads, £5.10 per lead. Search
- **Search, Electric bike retailer, United States.** Organic traffic from 5.8k to 8.7k in 30 days. Audit, keyword research, rewritten metadata and articles, and a rebuilt anchor text strategy.
- **Search, Car lift manufacturer, United States.** Organic traffic from 2.1k to 5.2k in 90 days. Full audit after a sustained decline, then corrected on-page structure and a rebuilt link profile.
- **Search, Travel and tourism, United Kingdom.** 515% increase in organic traffic. Technical fixes, schema markup, re-optimised articles, guest posts and local search work.
- **Search, Medical transportation service, United States.** Keyword and competition analysis in a crowded market, content structure, listings and guest posts.

Full page: https://octatude.com/portfolio/