# Local SEO

> Maps, listings and reviews worked as a pipeline, so the searches happening a mile from your door end at your door.

Local search is a different problem from national search. The person searching is usually close by, often on a phone, and frequently ready to act now. Winning it is less about a long article and more about being present, consistent and credible in the places a map result is built from.

## What the work involves

- **Google Business Profile.** Claiming, verifying and maintaining the profile properly: categories, services, hours, photos and the questions people ask on it. It is the single largest factor in whether you appear in a map result.
- **Listings and consistency.** Your name, address and phone number made identical everywhere they appear. Inconsistency across directories is one of the most common and most fixable reasons a local business underperforms.
- **Reviews as a pipeline.** A repeatable way to ask for reviews and to respond to them, rather than a scramble after a bad one. Reviews affect both the ranking and the decision the reader makes next.
- **Location pages.** Pages built for each place you actually serve, with reasons to exist beyond a swapped town name. Thin duplicated location pages are a liability rather than an asset.
- **Local measurement.** Tracking that separates map results from ordinary listings, plus the calls and direction requests that a local search really produces.

## Other disciplines

- [Performance Marketing](https://octatude.com/performance-marketing/)
- [Search Engine Optimization](https://octatude.com/search-engine-optimization/)
- [AI Search: GEO and AEO](https://octatude.com/ai-seo/)
- [Web and App Development](https://octatude.com/web-development/)
- [Email Marketing and Automation](https://octatude.com/email-marketing/)

Full page: https://octatude.com/local-seo/