Email Marketing

Key Achievements

• Managed automated flows including Welcome Series, Monthly Specials, and Product Launch campaigns.
• Managed segmentation, content planning, and customer retention emails.
• With ~35,000 subscribers, maintained strong engagement, high open rates, and helped drive repeat purchases.

Key Achievements

• Implemented a complete email automation setup for an eCommerce wellness brand.
• Designed and optimised key flows including Welcome Series, Abandoned Cart, Browse Abandonment, Customer Winback, and Post-Purchase sequences.
• All flows were fully tested, launched live, and integrated with custom triggers to enhance customer retention and boost conversions.
• Managed a subscriber base of up to 150k profiles, ensuring smooth segmentation, high deliverability, and consistent engagement.

Key Achievements

• Managed complete email marketing strategy and automation setup for an educational eCommerce platform offering teaching and learning resources.
• Designed high-performing campaigns and optimised automated flows, including Welcome Series, Abandoned Cart, and Product Launch sequences.
• Improved engagement with an average open rate of 49% and click rate of 0.76% across 85k+ subscribers, driving consistent sales and nurturing long-term audience relationships.